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  • Dr. Deepika Katyal

Be Intelligent About the Artificial: Working With AI For Marketing

Updated: Sep 1, 2023



ChatGPT is everywhere these days, and opinions are polarizing. From an exciting, lifechanging development in open source AI, to a dangerous and potentially threatening replacement for work everywhere. But AI is not a substitute. It’s a tool.


We all use things to make our life and work safer, smoother, and more efficient. The technological developments in dentistry have benefited both doctors and patients greatly, without compromising on the skills or the work of the dentists themselves. Similarly, in the dental marketing space, intuitive generators like ChatGPT can help increase this efficiency, but not as a replacement.


We asked ChatGPT about the same thing, and this is what we received:


ChatGPT is a reliable tool for reputation management for dental practices. However, it's important to keep in mind that AI tools are only as reliable as the data they are trained on and the algorithms they use. ChatGPT is trained on a large dataset of text data and uses state-of-the-art natural language processing algorithms to provide insights and recommendations.

That being said, ChatGPT is not a substitute for human expertise and judgment. Reputation management requires a deep understanding of the dental industry, patient behavior, and online reputation management best practices. ChatGPT can provide guidance and support, but ultimately, it's up to the dental practice to make decisions and take action based on the insights provided by ChatGPT.

It's also important to note that ChatGPT, like any other AI tool, is not infallible. It may make mistakes or provide inaccurate recommendations from time to time. It's important to review ChatGPT's insights and recommendations critically and to verify them with other sources before taking action.

In conclusion, ChatGPT is a reliable tool for reputation management for dental practices, but it should be used in conjunction with human expertise and judgment to ensure the best possible outcomes.


So take it from us, and from the AI tech that assists us. While the future will look different, it is important to use the technology to enhance our work and support innovation rather than treat it as a replacement.


A good digital marketer will use AI to optimize their strategies for you, but still work closely enough with you that your brand stands apart, and establishes itself uniquely. A good marketing service will work with AI to craft the perfect messaging for you and your practice.

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